To India with Love

Ask people who have been there, and they will all tell you India is like no other place in the world, a land that stirs every one of the five senses and stays in your heart forever. It is this India that brought together three friends, Waris Ahluwalia, Mortimer Singer and Tina Bhojwani to raise funds, spirits, and awareness for the victims of the attacks in Mumbai in November, 2008. The editors set out to create a scrapbook collecting personal photos, stories, and memories from people who, like themselves, love India. The contributors include Wes Anderson, Adrien Brody, Francesco Clemente, Anthony Edwards, Jeanine Lobell, Natalie Portman, Yves Carcelle, Jean Touitou, Owen Wilson, Laura Wilson, Cynthia Rowley, James Ivory, Matthew Williamson, Rachel Roy, Tory Burch, Padma Lakshmi and Shobhaa De. This book declares to Mumbai and the whole country that we are all thinking of them and support them: hence To India, with Love: New York to Mumbai. Profits from the sales of the book will go to support families affected by the attacks. This book can truly make a difference, by opening eyes to the wonders of India and by once again letting the pen or a camera dominate the sword.

Marketing Chronicles

“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.” Bharat Puri, Managing Director, Pidilite Industries. “Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two decade long career. Am sure this will be relevant for both practitioners and students of marketing and business.” Tarun Gupta, Faculty at Jamnalal Bajaj, Consultant & Marketing Veteran • From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners.• Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations.• Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics.

COVID-19 and Travel

The year 2020 will be a defining moment in the history of the tourism and hospitality industry worldwide. The arrival of the novel coronavirus, COVID-19 dealt the industry a vicious blow. It is forecast that due to this pandemic, the number of international tourist arrivals will fall by at least 60-80% in 2020, putting millions of jobs at risk. The industry will recover, but travel will never be the same again.COVID-19 and Travel: impacts, responses and outcomes examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future. It examines issues such as:* Why the COVID-19 outbreak and travel were inextricably linked;* How the different sectors of the industry adapted to the crisis;* Crisis communication strategies employed by organizations in response to the crisis;* How travellers were impacted by the crisis;* The social, economic and environmental impacts of the pandemic;* The future of travel after COVID-19.The book has a thorough user-friendly pedagogic structure and is accompanied by a website which contains an instructor’s guide that includes chapter questions and model answers, a test bank, PowerPoint slides for each chapter, and short videos to accompany the cases. The impacts of this pandemic change daily, and the crisis is still fluid. To this end, the book will be updated regularly with online articles that can be found on the book’s website at: www.goodfellowpublishers.com/COVID19Must have reading for all tourism students, educators, and practitioners all over the world and the ‘go to’ text on the subject of COVID-19 and its impact on travel.

Urban Rhythms and Travel Behaviour

The recent availability of longitudinal data on individual trip making and activity behaviour has provided analysts with new insights into the structures and motives of daily life travel. Multi-week travel diary data-sets and GPS observations are exciting sources of information for the description and modelling of the variability of individual travel patterns. Through an analysis of these strong new data sets, this book questions what are the most suitable methodological tools to represent the structures of long-term travel behaviour. It also examines what the data tells us about the travellers’ motives and looks at how planning should translate the findings into forecasting tools and transport strategies. In doing so, the multifaceted and ambiguous character of daily life travel is revealed, illustrating how, while sound routines in time and space seem to dominate daily life, individuals show a considerable amount of variability and flexibility in travel and activity behaviour.

From the Foothills of the Himalayas

Back before cell phones, computers, e-mail, and even bridges in the Chitwan Valley in Nepal, Nancy Axinn and her husband worked with agricultural education programs. From the Foothills of the Himalayas is written upon reflection of the notes and letters Axinn penned from 1976 to 1978 while living in rural Nepal. Axinn’s small notebook was never out of reach as she traveled in Nepal. Setting off on nearby roads, Axinn climbed steep mountain trails, often wading through rivers to reach the remote schools where she coached prospective teachers of agriculture. Contact with the outside world was by letter, so after each one was written, it went by road or local plane to Axinn’s office at Tribhuvan University in Kathmandu. It was then sent by air mail to her daughter in the United States. From the Foothills of the Himalayas provides a firsthand account of the spectacular countryside of rural Nepal, Axinn’s agricultural work in the area, and her challenges in cultural adaptation.

Take More Vacations

The founder of Scott’s Cheap Flights explains why we’re searching for airfare all wrong, shares the strategies that have saved his two million newsletter subscribers a collective $500 million on airfare, and presents a bold new approach for how to see the world while never overpaying for flights again. When Scott Keyes booked flights to Italy for $130 roundtrip and Japan for $169 roundtrip, he didn’t just uncover amazing fares; it was the beginning of a new approach that makes travel possible for anyone who has dreamed of seeing the world. What’s stopping us all from traveling more? The confusion of buying airfare—not knowing when to book, where to buy, or what to pay. Take More Vacations is the guidebook for anyone hoping to turn one annual vacation into three. Readers will discover why the traditional way of planning vacations undercuts our ability to enjoy them, and how a new strategy can lead to cheaper fares and more trips. Why cheap flights never have to be inconvenient flights, and all the steps you can take to get a good fare even when you don’t have flexibility. The surprising best week for international travel, and how small airports actually get the best deals. Keyes challenges the conventional wisdom that it costs thousands of dollars to fly overseas and shows readers how to make previously unthinkable trips possible.